Successful
digital marketing is based on a sound strategy. Strategize your digital marketing around
your target audience persona and geo-location to begin with. Thereafter
fine-tune your message to attract and appeal to the audience.
- AI Driven Digital Marketing
- Augmented Reality for Enhanced Consumer Experience
- Popularity of Voice Search
- Chatbots for Intelligent Communications
AI Driven Digital Marketing
Topping
the list is the role of artificial intelligence in digital marketing. We have
heard how significant a role artificial intelligence will play in our lives in
the future. The fact is: AI is already here, and data states some 60% of
internet users are even now interacting with AI chat bots for answering queries
and providing solutions through ubiquitous apps and web portals.
Artificial
intelligence curates, customizes and filters content to suit each one of our
interests. The content we consume in popular online media is selected and fine
tuned by AI to inform, educate and entertain us.
Artificial
intelligence technology is projected to rise to a whopping $190 billion
industry within 2025, that’s practically at our doorstep.
AI is
self-learning and its applications are endless. JP Morgan and Chase have put to
work artificial intelligence for their content writing work, AI is already
accomplishing incredible feats by crunching vast amounts of data from a certain
topic or field and its ability to see patterns and figure out the best outcome.
Incorporating
AI in digital marketing will elevate outcomes to great heights. AI is precise,
highly effective and incredibly cost effective.
Augmented Reality for Enhanced Consumer Experience
Augmented
reality enhances our real-world environment through computer-generated
perceptual information and offers an out-of-this-world interactive experience.
Primarily,
AR offers the following features:
- Delivers real and virtual worlds in an irresistible
combination.
- Interactions are in real-time.
- 3D registration of virtual and real objects are
accurate
Popularity of Voice Search
Research
indicates 55% teenagers use voice search on a regular basis – a
measure of its popularity today and its prospects for the future.
Increasing
adoption of smart speakers in household is habituating people to use their
voice to search. Some 20% households own a smart speaker, either Amazon,
Alexa or Google Home.
Voice
search fetches you information with the least bit of effort. Most devices will
be fully voice controlled in the near future. And almost everything can be
accomplished with a simple voice command.
Google
says its accuracy level with voice search is now at 95%, with such ease of use
the future for voice command is indeed bright in the near term.
More
importantly, projections indicate 50% of all online shopping is to be conducted
through voice command during the year. That translates into a massive $40
billion opportunity for digital marketing professionals.
Clearly,
the future is search through voice command and optimising your online assets
for voice search will be a standard practice that needs to begin now.
Chatbots for Intelligent Communications
Communicate
with multiple customers by way of chat through instant messaging or auditory
methods.
Essentially,
chatbots are computer programs that simulate and process human conversations
both written or spoken, making it possible for humans to interact with digital
devices just as they would communicate with a real person.
Chatbots
can be simple programs that answer a query with a single-line response, or
complex as digital assistants that learn and evolve to deliver increasing
levels of personalization as they gather and process information.
Sophisticated
chatbots are contextually aware and leverage natural-language understanding
(NLU), natural language processing (NLP), and machine learning (ML) to learn as
they go. Chatbots apply predictive intelligence and analytics to personalise
answers drawing on past user behaviour and user profiles.
Clearly,
the future is search through voice command and optimising your online assets
for voice search will be a standard practice that needs to begin now.
