Configuring
web pages for efficient search engine crawling, indexing, and ultimately
ranking defines the term technical SEO. Technical
SEO services involve optimizing the various page elements,
meta data writing, HTTP header responses, XML sitemaps, and page redirects are
a few of the steps among hundreds of steps undertaken in a technical SEO
assignment.
Technical
SEO ensures web pages are structured to serve human users as well as search
engine spiders and technical SEO work also includes:
- Identifying and eliminating duplicate content
- Running crawl reports
- Auditing preferred domain
- Metadata optimization
- HTTPS status code
- Fixing broken links
- XML sitemaps create and submit
- Implement Secure Sockets Layer (SSL)
- Optimizing site speed
- Robots.txt incorporation
- Responsive optimization of all pages
- Page redirect audit
Technical
SEO accomplishes the complex task of preparing web pages to be presented to the
target audience and providing search engines signals and directives for
efficient crawling, indexing and for ranking web pages.
Website
Audit
We at
Vistas, commence technical SEO services with a comprehensive website audit to
understand how well web pages are discoverable by search bots among other
factors. Multiple web page attributes are studied, and improved in the course
of the assignment such as: page loading speed, crawler behaviour, page
accessibility, SSL security, multiple device compatibility and ease of
navigation.
In every
SEO assignment implemented at Vistas, technical SEO is an integral part the
project and may be conducted multiple times during the SEO lifecycle.
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